The trajectory of Perfumarias Phebo in Belém
The trajectory of Perfumarias Phebo in Belém
Abstract
The current work is a case study which researched the history of the Phebo Perfumeries. Phebo was a company from the state of Pará, Brazil, founded by Portuguese, that stood out in the Brazilian perfumery
market. The research method consisted in the collection of archival information, historical trajectory and administrative and financial evolution from 1936 to 1988, based on information provided by the company,
interviews and material collection. The company used the rosewood (Aniba rosaeodora Ducke), a raw material from the Amazon, to create its most widely accepted product in the market: Phebo Odor de Rosas soap. Phebo became a leader in the national perfumery market, opening factories in the cities of São Paulo (state of São Paulo) and Feira de Santana (state of Bahia). In 1988 the company was sold to the Procter & Gamble Company group.
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