Searching for the business consensus: the crisis of the developmentalism on the pages of Vida Industrial magazine

Abstract

This article aims to identification and interpretation of discursive elements mobilized by industrial business comunity of Minas Gerais filiated of Federation of Industrials of State of Minas Gerais (FIEMG) throught the Vida Industrial’s magazine between 1961 e 1964. We consider that these strategies aimed to establish a class consensus and that there urgency was in the context of the economic, political and social crisis of national-developmentalist model, mainly during the João Goulart’s government. We emphasize the industrial’s reivindications on the crises times and the organization of oposition rethoric on the political and social radicalization. That rethoric of exhortation to union and class cohesion was justified by an attribution of historical meaning to the “civic” role understood by the Minas Gerais business comunity in relation to the Brazilian nation.